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Blogs Contributor - Anita Campbell

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Posts by Anita Campbell

Guest Blogger

  • When you think of artificial intelligence, your mind might conjure images of futuristic robots or computers that are able to act as humans do. But AI isn’t just an idea for the future. It’s making a real impact on businesses today and could factor even larger in the years to come.An...
  • Good software can enable your small business to increase sales by saving time and money while expanding capacity.But you must choose wisely — because the wrong software can be an expensive mistake.Here is my tried-and-true checklist for choosing software to support your business operations:...
  • The term Point of Sale (POS) describes the place where retail transactions are made. Think of it as the equivalent of a cash register. POS includes the hardware and software related to transactions, such as the cash drawer, credit card swipe bar, barcode scanners, receipt printers, and more. ...
  • There are certain pages every website can’t be without. A small business’s site needs to give visitors what they are most likely to be looking for.If you’re getting a website together for your small business or reinventing an existing site, take a look at the five essential pages...
  • Today, many small businesses get a website up and running in one of two main ways. They either:Hire a web developer to build them a custom website, orBuild their own website using one of the do-it-yourself platforms (such as Jimdo, Wix, Weebly, SquareSpace, or GoDaddy Websites).There’s no...
  • Facebook, Twitter, Instagram, and more — social media can be pretty overwhelming at times. But hold on!Success in social media may not be nearly as complicated as you think. In fact, here’s a simple formula any small business owner or entrepreneur can follow to become a social media...
  • When it comes to online advertising, there’s a powerful technique called “retargeting.” On Google Adwords the approach has another name. Google calls it “remarketing,” but no matter what you call this method, it can be a game changer.Retargeting enables you to...
  • Native ads are one of the hottest types of ads out there.  These are online ads that blend in and resemble a site’s content rather than a traditional banner ad style. Native ads can be very effective because they look like content, and captivate attention through intriguing the...
  • Advertising can be a powerful way to deal with marketing challenges such as low brand awareness, a declining customer base or heavy competition. Or perhaps you simply have a desire to drive more foot traffic to your business and think advertising can help. Most of us couldn’t afford a 30...
  • Negative SEO -- does it really exist?   And if it does, what is it and how can you protect your site?Consider this post a short whirlwind tutorial for a typical small business websiteWhat is Negative SEO?Negative SEO is when a third party targets a website and attempts to lower its...

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